Maldives Wellness Review

American Express Travel’s 2024 Global Travel Trends Report, released earlier this year, uncovered the driving forces behind why people are traveling this year. While preferences and motivations of global travelers varied nationally, generationally and otherwise, the report makes clear that travelers intended to make the most of their trips this year.

The four trends identified in the American Express Travel’s 2024 Global Travel Trends Report are;

  • For the Love of the Game: Sports fans are planning trips around athletic events, whether it involves a favorite sport, a beloved team or an international multi-sport competition
  • Planning Big: Major, expedition-style adventures like a trip to the Galapagos Islands or trekking with the gorillas deliver the “transformative experiences” that travelers are looking for
  • Going Solo: Travelers are taking trips alone, embracing the ease of planning and ability to tailor itineraries that are a perfect fit
  • On a Whim: People are seeking flexibility in their travel plans and leaving room for spontaneity

Photo Credit: Chelsea Gates/Unsplash

White Maldives is still primarily marketed as a honeymoon and family destination, with activities based around diving, snorkeling and wellness, it is also an ideal destination for solo traveling as well as spontaneous trips with family or friends. Some of the insights from the report on these two trends are;

Solo Travel

The ease of planning and ability to make the perfect, personalized itinerary is driving people to plan trips alone, especially younger travelers.

  • 76% of Millennials and Gen Z respondents (compared to 69% of all respondents) say they are planning on taking a solo trip 2024
  • 74% of male respondents and 63% of female respondents say they are planning on taking a solo trip in 2024
  • 66% of respondents planning on traveling solo are planning a trip tailored to treat themselves
  • 60% of respondents planning on traveling solo this year intend to take two or more solo trips

Spontaneous Trips (On a Whim)

Travelers are leaning into flexible itineraries, allowing them the freedom to be spontaneous and experience the local culture when they travel.

  • 78% of respondents say that spontaneous trips appeal to them
  • 77% of Millennials and Gen Z have booked a last-minute trip before, compared to 65% of Gen X and 52% of Baby Boomers
  • 68% of respondents agree that they like to leave unplanned time in their trip to experience local culture/activities
  • 57% of respondents prefer booking a last-minute getaway to a nearby destination rather than somewhere far away

Photo Credit: Chelsea Gates/Unsplash